Le offerte di “Kering”

Scade presto Kering

GUCCI Consumer Analytics & Insights Specialist

  • Tempo indeterminato
  • Scandicci (Firenze)
  • Marketing

Descrizione dell'offerta

The Consumer Insights and Analytics Specialist will be part of the Consumer Analytics & Insights team within the Brand and Consumer Marketing department.
Role Mission
To provide accurate, relevant and actionable insights on a regular basis to a variety of stakeholders, both at corporate as well as at regional level.

Job Description

Key accountabilities

·  Perform and distribute periodical consumer management analysis, monitoring consumer KPIs (i.e. acquisition, retention, reactivation, data capture, demographic insights, etc.)
·  Provide to top executives and regional management consumers trends and analysis.
·  Support on advanced segmentation and propensity modeling for marketing activities, i.e. direct marketing campaigns, retail events, clienteling programs, providing suggestions and guidelines to regional teams across all CRM channels.
·  Measure and analyze return and effectiveness of marketing activities, i.e. run ROI, LTV or propensity to buy/churn analysis for direct marketing, special projects etc.
·  Work cross functionally with other company areas to develop ad hoc analysis on specific projects.
·  Support the evolution of company analytics capabilities and tools, developing new reports and enhancing existing tools.

Key Requirements

·  Successful studies in economy, statistics or business related disciplines
·  Around 2/3 years’ working experience preferable in marketing or retail in a similar role. Nice to have an omnichannel client knowledge
·  Excellent analytical and statistical abilities and attention to details
·  Business acumen
·  Fluent in both oral & written English
·  Excellent Excel and PowerPoint skills
·  Knowledge of CRM Business Intelligence and analytics tools is recommended (i.e. MicroStrategy, Tableau, BO, etc.)
·  Knowledge of R or Python is a plus
·  Experience and knowledge on communication and presentation skills, problem solving capacities
·  Excellent communication and organization skills
·  Willing to integrate into company culture and support the team in daily tasks and reaching the objectives of the area

Job Type

Start Date

Full time


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