Le offerte di “Kering”

Scade presto Kering

GUCCI Consumer Analytics and Insights Specialist

  • Tempo indeterminato
  • Scandicci (Firenze)
  • Marketing

Descrizione dell'offerta

The Consumer Insights and Analytics Specialist will be part of the Consumer Analytics & Insights team within the Brand and Consumer Marketing department.
Role Mission
To provide accurate, relevant and actionable insights on a regular basis to a variety of stakeholders, both at corporate as well as at regional level.

Job Description

Key accountabilities

·  Perform and distribute periodical consumer management reports and dashboards, monitoring consumer KPIs (i.e. acquisition, retention, reactivation, data capture, demographic insights, etc.)
·  Provide to top executives and regional management consumers trends and analysis.
·  Support on targeting definition for marketing activities, i.e. direct marketing campaigns, retail events, clienteling programs, providing suggestions and guidelines to regional teams.
·  Measure and analyze return and effectiveness of marketing activities, i.e. run ROI analysis for direct marketing, special projects etc.
·  Support regional counterparts in achieving their objectives and monitor KPIs.
·  Work cross functionally with other company areas to develop ad hoc analysis on specific projects.
·  Support the evolution of company analytics capabilities and tools, developing new reports and enhancing existing tools.

Key Requirements

·  Successful studies in marketing, economy or business related disciplines
·  Around 2/3 years’ working experience preferable in marketing or retail in a similar role. Nice to have an omnichannel client knowledge
·  Excellent analytical abilities and attention to details
·  Business acumen
·  Fluent in both oral & written English
·  Excellent Excel and PowerPoint skills
·  Knowledge of CRM Business Intelligence and analytics tools is recommended (i.e. MicroStrategy, Tableau, BO, etc.)
·  Knowledge of Google Analytics, Adobe Analytics is a plus
·  Experience and knowledge on communication and presentation skills, problem solving capacities
·  Excellent communication and organization skills
·  Willing to integrate into company culture and support the team in daily tasks and reaching the objectives of the area

Job Type

Start Date

Full time


Trasforma il futuro in un successo.
  • Elenco degli impieghi
  • Elenco delle aziende