ONLINE MARKETING SPECIALIST M/F

Descrizione dell'offerta

AGH Optics is a french company based in Saint Claude (39 – Jura). It belongs to a group of companies specialized in a production and sales of premium plano sun lenses and sun glasses for the world of luxury, fashion and sport.
We wish to develop our online activities within Europe and we search for an Online Marketing Specialist who will be based in Milan, Italy. Beforehand, an on-the-job training will be provided in USA and/or Japan during the first months.
Under the management of the CEO, the Online Marketing Specialist will be responsible for coordinating, supporting and executing campaigns through various online marketing channels to drive lead generation in support of corporate goals. The specialist will also have a primary focus in the planning, execution, maintenance and optimization of PPC (Pay Per Click) advertising and its alignment to SEO (Search Engine Optimization) in support of lead generation for key segments.
The Specialist preferred to have interested in PPC and SEO, as well as email marketing, lead generation, and online content development. This position requires a high degree of collaboration with various internal groups. Innovative thinking and problem solving along with an open and collaborative communication style are critical. Familiarity with the following is preferred: generally email marketing, search engine marketing, social media, pay-per-click campaign management, Google AdWords, marketing systems including marketing automation platform or email marketing system and especially Amazon Marketplace management.
Skills
Use PPC to increase qualified leads for market segments.
Use various software programs, to include Google AdWords, Raven Tools and SFDC, to measure the growth and effectiveness of PPC and to recommend areas of improvement for campaign performance.
Manage relationship with agency to improve PPC performance, manage spend and launch effective campaigns.
Effectively manage online projects requests to meet or exceed expectations, and deliver quality work on time.
Expand knowledge of basic online Marketing tools, trends and best practices regularly.
Monitor demand programs with Online Marketing Manager, to recommend changes and improvements for increased demand.
Required language skills
Expert (especially Written) level of French, English (UK), Italian, Spanish and/or German are strongly required.
Education
MBA degree in marketing/business preferred or equivalent years of work experience
Preferred Experiential Background
- 2+ years of online marketing support experience required
- Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail
- Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally
- Proven written and verbal communication skills, as well as exceptional organizational skills