DIGITAL MARKETING SPECIALIST HF

Descrizione dell'offerta

Entreprise:
CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence.
Each of the CNH Industrial's brands is a major international player in its specific industry: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Helieuz Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions.
More information can be found on the corporate website: www.cnhindustrial.com
Poste et missions:
- Agricultural AMS Industrial corporate website maintenance in order to be proactive in defining and managing the creation of contents in collaboration with internal team or external agencies
- Maintenance of mobile App and creation of new Communication digital tools
- Define UI (User Interface) & UX (User Experience) aspects of the Web and Mobile products according to the CNHi Brand Identity
- Search Engine Optimization planning to improve digital visibility
- SEO and SEM management
- Monitoring of digital activities and reporting with main KPIs
- Experience with email/marketing automation platforms
- Digital advertising planning and execution
- Follows up digital and technology trends
Profil:
- Minimum 2 years of relevant experience in digital communication
- Very good communication skills, written and spoken
- Communication/Marketing Degree
- Fluent in English both written and spoken
- Proficient in digital imaging software (Raster, Vector, e.g. Photoshop, InDesign, Illustrator)
- Proficient in web languages (e.g. HMTL)
- Advanced skills in social media
- Knowledge of various media communication channels
- Expertise in web and mobile platforms (Sharepoint, Sitecore, iOS, Android, Mailchimp, SurveyMonkey…)
- Knowledge of analytic tools (Google Analytics)
- Analytics skills
- Ensure deadlines and budgets are respected
- Passion for using and learning technology