Description de l'offre
Gagra+ Ltd is the Distribution Partner for Red Bull in Georgia. Our Wings are the face of the Red Bull brand and are our product ambassadors. The purpose of their job aimed at growing our user base and realizing a fully integrated marketing mix and 360 degree collaboration: • Approach consumers driving positive product trial, awareness and help establish Red Bull consumption in different moments of need. • Support our on and off premise sales through sales drives, merchandising and other sales support activities. • Work at Red Bull events and help ensure an unforgettable consumer experience with the brand. Our Wings are an instrumental part of the organization, as the eyes and ears on the ground that listen to how consumers perceive our brand and our product, sharing this useful insight with the broader business to support future ideas and opportunities.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
· LocationTbilisi, Tbilisi, Georgia
· OrganisationOptima + Ltd
Areas that play to your strengths
(all the responsibilities we'll trust you with)
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· PRODUCT AND BRAND EXPERT
Drive trial among new and infrequent consumers
Proactively communicate product functionality, efficacy and benefits
Confidently and reactively answer any product or brand questions or concerns from consumers
Introduce new and multiple usage occasions
Understand our product portfolio and introduce appropriate product offers to our consumers
Find appropriate ways to introduce the World of Red Bull to consumers at the right time
Engage with consumers via social media platforms and encourage interaction with Red Bull social channels in a natural way ensuring brand tonality
· BE THE FACE OF THE BRAND
Be the face of the Brand at Red Bull events and selected supported (3rd party) events to maximize product trial and leave attendees with positive brand experience
Represent the brand in a premium way to ensure a consistent brand image
Drive a positive and charming brand image by creating smiles and WOM with consumers and trade customers
Assist with maintaining premium tools such as the Red Bull Mini and other program tools
· SUPPORT OUR SALES TEAMS
Support On- and Off-Premise departments in various sales support activities in order to excite the trade, stimulate sales and keep Red Bull top of mind among these sales outlets.
Build distribution and visibility during Sales Drive missions
· PLAN AND EXECUTE SMART, EFFECTIVE & STRATEGIC MISSIONS TO REACH KEY CONSUMER GROUPS
Know your city and region, understand our target group and use this knowledge to plan missions aimed at growing our user base.
Involvement and ownership of targets and strategic direction of program – including having an understanding of the national Wings Team strategy
Recognize situations and opportunities that are suitable for the program
Provide insight to manager on consumer feedback and concerns about the product, locations and sampling opportunities and areas or ways to develop the program in the market
Involvement in finding new and creative ways of reaching consumers, including innovative tools or projects
Plan and report sampling activities with accuracy
Achieve set goals and meet all deadlines
Deliver executional excellence and exhibit love for the details in all areas of their role
Your experience includes:
(proven performance in)
A full, clean, driving license is required
Excellent communication skills and ability to relate to different people in a range of occasions
Highly approachable, social and outgoing
Top notch time management and organizational skills
Naturally entrepreneurial, with a high sense of responsibility and initiative
Enthusiastic, energetic and positive attitude
Highly committed, professional and a great team player
Available to work flexibly part-time, including evenings and weekends
Sit for extended periods of time in the Red Bull Mini Cooper during missions with long drive times.
Work under diverse weather conditions.
Stand and remain mobile for day-long sampling missions, walking distances of up to 5kms and carrying Red Bull product.
Lift/carry a minimum of 1 tray of Red Bull (4kg).
Currently in 1st or 2nd year of University
Other opportunities in a similar area
STUDENT BRAND MANAGER (with Distribution Partner)
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.