Digital Field Marketing Executive, Luxury Brands

Descrizione dell'offerta

Marriott International is seeking a dynamic and creative Executive, Digital Field Marketing that has the primary responsibilities of driving multi-lingual online marketing and distribution solutions in order to improve key financial and customer metrics for an assigned set of hotels across the Southern Europe area. The role is part of a multidisciplinary marketing team with young professionals based in the Sheraton Roma and reports to the Manager, Digital Field Marketing.

Profilo richiesto

Qualifications :

ESSENTIAL FUNCTIONS

The primary responsibilities of the Executive, Digital Field Marketing are:

·  Manage and update all digital platforms to ensure maximization of all online marketing channels
·  Work closely with hotels to coordinate and execute individual digital strategies for each hotel, focusing on demand generation and high impact activities with proven ROI.
·  Execute on digital marketing plan to maximize our online presence and drive incremental revenue to hotels

SUPPORTIVE FUNCTIONS

In addition to the above the Executive, Digital Field Marketing, will:

·  Ensure content (copy, video, photography & descriptions) of the online channels remain accurate and brand compliant
·  Develop local optimization road maps to enhance web presence and online performance
·  Implementation of email marketing strategies to drive incremental rooms and ancillary revenue to hotels.
·  Implementation of revenue focused local partnerships / campaigns.
·  Develop local optimization road maps to enhance web presence and online performance of a set of hotels
·  Work closely with external design agencies and suppliers, as well as internal stakeholders at hotels
·  Leverage social media and ensure hotels have a strong presence on social networks and maximize opportunities (Facebook, Instagram, Tripadvisor, Youtube, etc) and drive engagement with online audiences
·  Provide monthly report on production, trends, booking and stay patterns as well as channel analysis. Internally communicate issues to key Stakeholders.
·  Management of Third Party Site / OTA Merchandising Opportunities

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job:

·  Energy, enthusiasm and a “can-do” attitude – essential
·  Self-starter and ability to work independently
·  Ability to multi-task and handle heavy workload
·  Organized, detail-oriented and deadline sensitive
·  Must be able to excellently speak, read, write and understand English, an additional language is beneficial
·  Superior analytical skills required as well as knowledge of Excel, PowerPoint, Word, etc.
·  Experience managing websites and a solid understanding of development for dynamic websites and/or Content Management Systems
·  Demonstrated creativity and experience with Adobe Photoshop/Indesign.
·  Ability to communicate results to management and in a fast-paced environment
·  Eager to meet and exceed objectives and take on more responsibility

QUALIFICATION STANDARDS

Education:
Masters / Bachelor's degree required, preferably in Marketing, Communication and/or Business

Experience:
Starters role, one to three years in digital marketing/advertising industry or relevant hospitality experience is a pre.

Grooming:
All employees must maintain a neat, clean and well-groomed appearance per Marriott International standards.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.