CRM Executive

Job description

Are you a driven , commercially focused CRM Executive?

If so this role could be for you…..

 

Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.

 

Purpose of the role:

Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers

 

·  Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
·  Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
·  Coordinate with Trade Managers and design resources to procure creative assets.
·  Coordinate with wider marketing and Trade teams to develop campaigns and share results
·  Manage relationship with UX and design team to share learning and drive engaging content
·  Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
·  Apply knowledge of best practice ecommerce

 

Skills:

·  Ideally experience in creating CRM communications
·  Experience with A/B testing
·  Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications
·  Knowledge of CRM best practices and benchmarks
·  Retail industry preferred although not essential
·  You need to be results driven and commercially aware
·  You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment

Experience:

·  You need to have excellent attention to detail
·  An excellent communicator with strong verbal and written skills
·  Key Stakeholder management
·  Agile and responsive to trading requirements
·  Comfortable with working under pressure

 

Specialist skills and knowledge:

·  Strong understanding of CRM cross sell/upsell techniques – essential
·  Strong understanding of campaign implementation - essential
·  A/B testing – essential
·  Marketing automation tool experience - preferred
·  Salesforce – Exact Target/Marketing Cloud experience – preferred
·  Google Analytics – Essential
·  Excel - Essential

 

Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.

 

Alongside this we can offer you:

 

·  15% discount in Iceland stores
·  30% discount at Club Individual Restaurants
·  33 days holiday (including bank holidays)
·  Pension (NEST)
·  Free onsite parking
·  Onsite electric car charging ports
·  Subsidised staff restaurant and Costa Coffee
·  Access to savings, discounts and cashback through Reward Gateway
·  Christmas vouchers
·  Refer a Friend Scheme
·  Christmas Savings scheme
·  Discounted dry cleaning
·  Long service awards