WFJ Marketing Coordinator

Job description

Job Mission:

·  The Marketing Coordinator for WFJ ‘s mission is to support WFJ Marketing team to deliver excellent client experiences across all touch points to build strong customer loyalty.

·  He/She will work in close collaboration with Fashion division to expand Watch & Fine Jewelry client data base within Chanel clientele and retail team (TFJS, CEME, CEMS, FA, HOB & DHOB, JA for FJ boutiques, related trade & PSR) / product team (WFJ) / training team (WFJ) / Flagship to consolidate WFJ as complement to the Chanel client strategies.

Business Context

·  Korea is now a key strategic market with strong business growth
·  Very Challenging market with diverse client needs and expectation
·  High demands and expectation from clients
·  Chanel is a reference of personalized and tailor-made service
·  Transversal orchestration is required to ensure optimal customer reach and client experience while establishing Coco Crush and No.5 as strong Icons of Precious Jewelry, J12 and Premiere as ultimate luxury watch collections as well as to embark the new dimension of Chanel High Jewelry

Current/Future Stakes

·  Uphold WFJ brand image, awareness and relevancy, adapting to shifting needs of customers
·  Build a solid base of clientele together with Fashion business unit
·  Grow local clientele and market share
·  Build the awareness and desirability of Chanel WFJ in Korea while contributing to nourish the brand equity. 
·  Omni-channel experience across all touch points along the customer journey
·  Elevate the overall WFJ client experience and optimize the engagement across all touch-points
·  Identify the potential High Jewelry client and ensure the qualitative engagement with appropriate touch point to solidity the client database.
·  Seize business opportunities as building Precious Jewelry and Bridal leveraging on the strength of the brand.
·  Expand Chanel Watch Address customer’s increasing demand focused on service from owning to experiencing
·  Build High Jewelry awareness and sustainable business in long run.
·  Be part of the collective drive to deliver Chanel’s brand image and the ultimate client experiences
·  To manage, develop and enhance the brand’s long-term image, visibility and equity & profitability in Korea
·  Grow the client base in Fashion & WFJ networks. Gain market share. 

Key Responsibilities:

Client Engagement Local Development & Execution

·  Work closely with Marketing / CEM / HEB to support implementation of client engagement programs and High End Business initiatives
·  Manage VIC gifting programs, consolidating requests from boutiques and providing necessary assets and tools
·  Support client events while ensuring client satisfaction
·  Manage inventory of Marketing / CEM assets
·  Monitor the regular or ad-hoc offerings of global/regional assets and process orders based on the marketing calendar and client strategy
·  Manage Marketing / CEM / HEB expenses and provide monthly budget status reports
·  Handle administrative tasks related to client engagement

Client Data Management & Reports

·  Manage the quality of client data
·  Elaborate and drive insights from customer database
·  Provide monthly client reports and post-activity / campaign results
·  Produce monthly competitors report

Incorporate the Client Service Value philosophy

·  Develop new client service initiatives with brand philosophy fully embedded
·  Keep enhancing ‘Spontaneous Gestures’ program based on the needs of the boutiques and successful benchmark
·  Bridge the gap between the office and the retail floor to provide the seamless client experience in each boutique with the human touch

Work Experience

At least 2 years of marketing or client engagement experience within retail brands

Prefer experience with luxury brands

Prefer previous experience within Chanel

Functional Competencies

·  Highly analytical with strong numeric sense
·  Experience in client segmentation, campaign management and data analysis
·  Experience in Salesforce Marketing Cloud preferred
·  Strong proficiency in BI & CRM platforms

Leadership Capabilities

·  Innovative mind to venture new initiatives
·  Digital skills to accommodate the omnichannel needs of the clients
·  Interpersonal skills to build relationship across diverse departments
·  Exceptional client focus and service mindset
·  Personal flexibility and willingness to learn
·  Appreciation for art, beauty, fashion and luxury
·  Willingness to adapt Chanel culture and system.