MARKETING MANAGER

Job description

The Product Management and Innovation team is a global team aiming at growing this line of business further through activating new distribution channels and developing new products and partnerships.

 

KEY RESPONSIBILITIES

As a local Product & Innovation Manager you will be responsible for:

 

Local Market & Customer research

·  Identifying any specific local market trends, local client needs (end customer and distribution partner) and competitive developments for services in your local market (and possibly adjacent markets); assessing local market size and share

Strategic planning

·  Implement Road Side Assistance Line of Business localized strategy
·  Identifying untapped needs in your local market
·  Supporting global projects
·  Identifying & Sharing best practices from your local market with the line of business management

Product & Strategic planning

·  Contributing to the design of global product development & enhancements to ensure all local needs are included
·  Leading local implementation of all new/enhanced product by steering and coordinating other involved functions (typically Operations, Networks, IT, Sales, Technical Product, Underwriting/ Pricing)
·  Monitoring local customer satisfaction and product utilisation and deducting improvement in customer experience

Go-to-market

·  Deploying our value proposition in your local market (and possibly adjacent markets)
·  Deploying & adapting central marketing campaigns to activate customer relationship and foster product utilisation.
·  Developing new local partnerships in line with global strategy; implementing global partnerships
·  Leading local business communication of the line of business across traditional, online and social media using global content and if required, producing local content

 

Sales enablement

Support and co lead tender phase:

·  by creating / adapting value proposition for all local tenders working closely with all stakeholders such as local operations, P-UW, Local sales
·  Compelling sales material, sales training & support, lead generation & pre-sales, media & communication

                      

Country coordination

·  Coordinate country PMI activities with other product managers to secure consistency on deliveries
·  Coordinate all feedback to global (benchmark, reports…)

 

PROFIL KEY REQUIREMENTS

 

·  Degree in business administration, marketing or economics;
·  Experience in Marketing, Sales, Operations or Underwriting, ideally in the financial services industry;
·  Good understanding of insurance/ assistance products and capabilities;
·  Fluent in English

45624 | Marketing & Design | Professional | Non-Executive | Allianz Partners | Full-Time | Permanent

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. 
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
Join us. Let's care for tomorrow.
Note: Diversity of minds is an integral part of Allianz’ company culture. One means to achieve diverse teams is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies. Therefore, the company encourages its employees to have motivation in gaining varied skills from different positions and to collect experiences from across Allianz Group.