EPD MKT & Supportive Position pipeline

Job description

     

JOB DESCRIPTION:

Marketing Planning
•    Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
•    Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals
•    Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
•    Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
•    Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management 
•    Lead to create and implement the brand strategies of  the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
•    Direct the product promotion and growth initiatives to attain increasing of market share
•    Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines
•    Work with other function management team to ensure the cross functional alignment of product strategies
•    Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship
•    Identify the opinion leaders in the therapeutic area
•    Lead to build and maintain professional relationship with KOLs
•    Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
•    Develop the loyalty speakers from KOLs

Cost Control & Monitoring
•    Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
•    Monitor and control marketing expenses in line with budget on monthly basis
•    Modify and manage expenses allocation to regions

REQUIREMENTS:
•    Industry experiences: Minimum 5 years working experience in Pharmaceutical industry
•    Position experiences: 
o    Minimum 3 years working experience on product management or marketing
o    Minimum 1 year sales management background is preferred
o    Biologics experience a plus. Experience in Gastro, Liver, CV, Urology, CNS, Vaccine, etc.  is a plus

•    Language Skills: Fluent in English both oral and written
•    Computer Skills: Working knowledge, especially good at Excel and PowerPoint
•    Mobility: Willing to travel frequently
•    Other Special requirement:
•    Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
•    Good understanding of business and product knowledge with marketing sense
•    Strong communication and presentation skill with excellent interpersonal sense
•    Experienced project management background in pharmaceutical company
•    Strong analytical skills including business and financial management
•    Autonomy/Independence, Assertiveness; a polished professional presence is essential
•    Should be self-motivated, creative and well organized

l   Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus
 

     

JOB FAMILY:

Product Management

     

DIVISION:

        

LOCATION:

China > Shanghai : 388 Nan Jing Road West

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable