Paola Ghione

53 ans • Turin


Flexible, self-starter, numerate and computer literate: I have the capacity to work hard and to face any issues my company is involving me, I am a collaborative decision-makers and I am able to show empathy to understand the feelings, needs and motivations of others. In my jobs I am passionate, precise and I can think outside the box looking beyond my technical training to find creative answer and innovative solutions.


CRM AnalysisData AnalysisStatisticsMarketing PlanMarketing StrategyDevelopment StrategySales CoordinatorSales AnalyticsERPMarketing AutomationDigital MarketingSalesCommunication ProcessTrainingProcess DesignerMarketing Campaign Designer And Coordinator


Crm manager and data governance projetc leader

Chimie / Biologie / AgronomieAs CRM manager I was involved in the following tasks: • coordinate some CRM European projects • manage customer analytics • segment management and to manage the profitable clusters • manage customer relationships together with the sales force • run internal training on CRM activities and marketing campaigns • measure customer based actions or other campaigns to build customer value • check the effectiveness of marketing strategies by reviewing marketing results and takes corrective action to guarantee that the achievement of marketing objectives hit targeted goals and within designated budgets • reviews and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. Since May 2015, I was appointed as Data Governance project leader running the following activities: • document current status for data, forms, templates, tools and processes for customer and campaign master data • optimize JDE/WOE interfaces and cust./camp. master data model • establish standards, rules, templates, processes and quality benchmarks for customer and campaign master data • define data maintenance process, forms, templates • proceed data quality controlling • provide a Data Governance handbook • manage roll-out and to provide training • manage data cleansing and capture with data stewards • establish a new industrial segmentation, review the automotive segmentation and a new procedure to enter this specific customer data Goals and principals results achieved  Improved data quality through new procedures to maintain and collect customer data  More redemption of the existing marketing campaign  More reliability and more awareness of the corporate strategy inside the group  The analytics generated more reliable analysis and as a consequence, more profitable marketing campaign  Through a customer data analysis I find out two profitable clusters that I code in the ERP, then I handle with a specific marketing campaign and I gained 400 reactive customers and 800.000€ in 6 months (the average order value was 200€)  Ready to migrate from the Oracle database to Sap ERP


Facoltà Di Economia (Torino)

2007 - 2008 Master universitario di primo livello Turin (Metropolitan City of Turin)Marketing, Gestion de projet / Produit, Études / Statistiques / Data, Développement informatique, Energie / Matériaux / Mécanique, Conseil, Enseignement, Energie / Matériaux / Mécanique, Energie / Matériaux / Mécanique, Infra / Réseaux / Télécoms

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