Concepteur Web
07-2016 - OraCommunity Management Managing the classroom, collaboration lectures, presentation, sights in fashion districts. Internal and external comunication in Mudec Academy.
The summer school is suitable for students and professionals who would like to develop greater knowledge and expertise in the Luxury sector. The course is taught entirely in English.
The summer school offers a combination of:
Classroom and project works on the following topics:
- Made in Italy: yesterday, today and tomorrow
- Luxury goods markets: from products to global markets
- The fashion and luxury goods industry
- Emerging trends in the markets for luxury goods
- New consumers of luxury goods
- New frontiers of marketing for luxury goods
- Communication and events: from traditional instruments to social media marketing
- Commercial policies and management of luxury retail stores
- Outlet stores and e-commerce for luxury goods: customer relations management and integrating brand touch points
Lectures by experienced managers and professionals of the sector
Field visits to some of the most important brands in Milan and new concept stores.
The lectures are Business Consultant in luxury field, Professors in Branding and Comunication, Manager in Luxury Companies and Fouders of Luxury Consultancy and E-Commerce Co. (Annamaria Tartaglia, Francesco Aimi, Alessandro Balussini Volpe, Alberto Festa and Luca Brighenti)