Brand Manager Assistant
04-2016 - 03-2017 Marketing Trainee management program for retail luxury company
Assistant to the brand manager in charge of lingerie brands portfolio, for the following activities:
- MARKETING
Benchmarking and competitor analysis
Creation of the briefing for marketing and events organization office (for example to launch a new brand or collection or communicate a MTMevent, catalogues translation, content creation for social channels; media relation, press release and bloggers relation
Operational support for our POS concerning any kind of issue including: sending them price lists and catalogues/marketing materials from the brands, KPI monitoring (conversion rate, average spending etc), staff motivation, recruiting and training.
-BUYING AND SUPPLIERS SCOUTING