Marielle Cairou - WIZBII Marielle Cairou ha pubblicato il suo profilo professionale su WIZBII. M C

Marielle Cairou

Marketing Executive searching a role in Digital Marketing

34 anni • Glasgow

Riepilogo

- Plus de 2 ans d’expériences en tant que chargée marketing à Glasgow en Ecosse. (Maitrise de l’anglais professionnel) - Solides compétences en communication, gestion de projet, analyse de données et événementiel - Fortement intéressée par les nouvelles technologies et le marketing digital - Créative, curieuse, autoditacte et dôtée d’un fort esprit d’équipe

Competenze

microsoft officeCorel DrawAdobe IllustratorAdobe Photoshopadobe indesignwordpressMailchimpHootsuiteKantar WorldPanelGoogle AnalyticsSocial Media MarketingGoogle Adwords

Esperienze

Marketing Executive

08-2015 - OraDesign / Ingegneria civile / Ingegneria industrialeKey responsibilities • International Advertising Created product adverts/brochures/catalogues for the European market. • Digital Promotion Promoted the company and new products through various social media channels. • Sales analysis Processing and interpretation of sales reports and key performance indicators. • Wordpress Maintenance & content improvement of the company’s websites in the USA & UK. Key achievements • Products Benchmarking Coordinated a competitors analysis on the European Manufacturer market. • International Event Coordinator Preparing and attending exhibitions and meetings in Germany and the Netherlands. • Digital Marketing Launched a company-wide eNewsletters campaign through MailChimp. • Sales Representative Representation & promotion of Henry Technologies on the French Market.

Customer Insight Analyst

04-2014 - 10-2014 Attività sociali e culturaliKey responsibilities • Cross-Sell analysis Day-out in the field and observation of the behaviour of the customers in the store. • Analysis of the kid’s shoes Found the key success factors for the future collection. • Direct Marketing Wrote questionnaires, 30 face-to-face interviews/surveys conducted over a month. Key achievements • Customer insight Managed a qualitative research on the kids’ shoes of the brand Gémo. • Customer facing/focus groups Organised and animated the focus groups for the kids’ shoes of the brand Gémo. • Marketing analysis Delivered a report with strategic recommendations and presented it to the board. • Event and customer insight Designed an online Insight Community platform for the members of Gémo.

Export Project Manager Assistant

06-2013 - 09-2013 Design / Ingegneria civile / Ingegneria industrialeKey responsibilities • Analysis of event’s evolution Reported on the event “ICD“, organised for the international French SMEs. • Database analysis Delivered a report on the export help of the SMEs in the West of France. Key achievements • Event coordination Coordinated the event “ICD” of 2400 attendees. • Analysis and presentation Presented to international advisers the evolution of the event “ICD” since 2009.

Brand Ambassador

01-2013 - 05-2013 Community ManagementKey responsibilities • International promotion Promoted the brand “Domaine Henri Poiron” to Alexander Wine (Scottish supplier). • Communication / Networking Met with Scottish restaurant owners and wine sales export managers. Key achievements • Analysis and reporting Delivered a report on the wine market in Scotland and the export strategies to adopt. • Customer facing Representation & promotion of the french company at the Annual Tasting in Glasgow.

Fashion Sales Manager Assistant

04-2012 - 07-2012 Attività sociali e culturaliKey responsibilities • Management/Prospection Managed 4 students new products and to create a database of top quality sportwears’ retail stores. • Customer facing Arranged appointments with store owners and showed them the new collection. Key achievements • Brand Promotion Represented the brand at the “Who’s Next”, International clothing trade fair in Paris. • Database extension Added to the database the independent fashion men stores in Belgium and France.

Livelli di formazione

Iemn-Iae Nantes

2013 - 2014 Nantes, France, NantesMarketing

IAE Lille - MSG

2012 - 2013 Lille, NordVendite

MSG, IAE de Lille

2011 - 2012 Lille, NordVendite

Le mie qualità

Creativo/a
Reattivo/a
Mente analitica
Perseverante

Lingue parlate

  • Francese

    Madrelingua

  • Inglese

    Madrelingua

  • Spagnolo

    Intermedio

I miei sogni

Prima dei 30 anni

Travel around the world, drawing, create my own agency

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