Marcos Coelho - WIZBII Marcos Coelho ha pubblicato il suo profilo professionale su WIZBII. M C

Marcos Coelho

Marketing Specialist

41 anni • São Paulo

Riepilogo

• Implementation and coordination of the marketing area in Brazil; • Digital Projects Implementation; • Increase of +378% to the Institutional Website and +343% to the Resellers Portal; • Development of communication materials; • Management of people, agencies and suppliers; • Workshops and training in Germany, Chile, United States and several cities in Brazil. HONORS AND AWARDS • Award received in May/2013, the Global Awards 2013 - Market-centric Innovation, for the leadership and implementation of Online Relationship Portal Bayer Agro Services.

Competenze

Marketing SpecialistcreativeCorelPhotoshopstrategyPlanningSocial MediaDigitalProjectscommunicationsBudget Control

Esperienze

Marketing Consultant

09-2016 - OraMarketing• Websites development, choosing the best platform to be used (Magento, WordPress, etc), usability tests launch communication campaigns. o Most recent website developed and implemented (01/2017): www.cipe.org.br • Computers maintenance and configuration. • Sales consultant for Fiber and UTP cables (network), for RMC Connections – Santana de Parnaiba.

Marketing Specialist

03-2014 - 06-2015 Servizi per la persona• Implementation and coordination of the marketing area in Brazil (strategies, processes, branding and communication materials); • Permanent monitoring of satisfaction and demographic profile of the participants, for retention actions; • Implementation of the new portal and Mobile Application; • Validation of business rules and calculations applied to systems; • Usability tests (UX) and A/B testing related to communication letters x Use of Portal; • Coordination of internal integration systems with external service providers (data cleanup, automatic communication via SMS and E-mail); • Digital strategy planning (SEM) and campaigns automatization;

Digital Marketing Consultant

10-2013 - 03-2014 Community Management• Launch planning for new brands and their products; • Freelancers Team Coordination: creation and development (2 persons); • Partners research; • Navigation and Usability Testing (UX) for web portals and mobile apps; • Campaigns management with Google Tag Manager and MailChimp.

Marketing Analyst II

04-2008 - 10-2013 Chimica / Biologia / Agronomia• Coordination and implementation of various digital solutions and tools such as: - 1st field solution via iPad (Mobile) in the Brazilian agribusiness, - Online Target Plan and Loyalty Tools, - “Programa Mais Qualidade” Portal, - Support for the Implementation of Online Sales Platform to Resellers. • Increase of +378% to the Intitutional Website and +343% to the Resellers Portal; • Implementation of SEM and SEO strategies (AdWords); • Performance monitoring and acquisition of new websites visitors (Google Analytics / WebTrends / AT-Internet); • Monitoring of competition in the digital environment; • Responsible for the implementation of the visual identity for the Web - LATAM; • Budget Planning and Control; • Presentation and training of new systems / features in the Resellers Convention and regional offices (internal staff); • Hiring and management agencies and suppliers and interface to other business areas.

Marketing Communications Analyst

03-2007 - 04-2008 Logistica• Implementation of the first intranet and the first Branding Book Group; • Implementation and all websites of the Group Management (5); • Responsible for internal communication (headquarters and branches offices), through magazines and internal tv; • Development of graphic materials such as advertisements, BusDoor and visual identity fleet, and production of corporate videos; • Events and Trade shows organization and internal marketing actions.

Marketing Intern

01-2004 - 01-2006 Contabilità / Controllo di gestione

Marketing Intern

09-2002 - 01-2004 Vendite

Marketing Intern

01-2002 - 12-2004

Associate-Webmaster

09-1999 - 06-2002 Sviluppo informatico

Livelli di formazione

Unip Universidade Paulista

2015 - 2017 São Paulo, State of São Paulo, Brazil, São PauloGestione di progetti / Prodotto

Univ Anhembi Morumbi

2002 - 2005 State of São Paulo, BrazilMarketing

Marketing- Universidade Anhembi Morumbi

2002 - 2005 São Paulo, State of São Paulo, Brazil, São PauloMarketing

Colégio Objetivo

1998 - 2000 São Paulo, State of São Paulo, Brazil, São PauloSviluppo informaticoHigh School

Le mie qualità

Comunicatore/trice
Perseverante
Flessibile
Mente analitica

Lingue parlate

  • Inglese

    Avanzato

  • Portoghese

    Madrelingua

  • Spagnolo

    Elementare

I miei sogni

Prima dei 30 anni

Keep Working with International Companies like my last ones Bayer and Healthways. Preferable in countries in Europe or North American.

La mia presenza su Internet

Trasforma il futuro in successo.
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