Wings Team Member - London
London, Canada Marketing
Job description
Our Wings Team Members are the face of the Red Bull brand and are our product ambassadors. The purpose of their job is to utilize the Mini Coopers to support our product trial and awareness initiatives whilst communicating certain occasions when one may need the benefits and effects of a Red Bull; at work, whilst playing sport or whilst studying, just to name a few. They are the eyes and ears on the ground that listen to how consumers perceive our brand and our product, sharing this useful insight with the broader business to support future ideas and opportunities. They are an instrumental part of the organization also supporting other marketing & sales functions in order to realize a fully integrated marketing-mix and 360 degree collaboration.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
· LocationLondon, Ontario, Canada
· SchedulePart-time
· OrganisationRed Bull Canada
Areas that play to your strengths
(all the responsibilities we'll trust you with)
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· BE THE FACE OF THE BRAND
Target new and infrequent consumers through charming and light-hearted interactions
Convey an athletic, adventurous and natural image reflective of our core sports, events and premium brand
Maximize product trial and leave attendees with a positive brand experience at Red Bull events and selected 3rd party events
· BE THE PRODUCT & BRAND EXPERT
Understand our product portfolio and proactively communicate product functionality, efficacy and benefits
Confidently and reactively answer any product or brand questions and concerns from consumers
Track consumer feedback and concerns about the product and usage and provide insights to manager
Develop and maintain a working knowledge of Red Bull properties and athletes
· BE THE EXPERT AT ENGAGING CONSUMERS
Be a social chameleon with a sparkling personality that can approach a variety of strangers and interact naturally to develop brand loyalty
Find new and creative ways of reaching consumers at the right time and collaborate with manager and team members to bring ideas to life
Be able to identify future Wings Team Members while out in the field and exchange contact information for hiring manager
Act as a Red Bull Ambassador at all times and is excited to share Red Bull content on their personal social networking pages/websites
Your experience includes:
(proven performance in)
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Excellent communication skills and ability to relate to a variety of people in a range of occasions
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Approachable, social and outgoing
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Excellent time management and organizational skills
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Proactive, initiative and entrepreneurial, with a high sense of responsibility
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Enthusiastic, energetic and positive attitude
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High degree of commitment, professionalism, and a great team player
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Creative and can think outside the box
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Available to flexibly work part-time, including evenings and weekends; committed to working a minimum of 2-3 shifts/week.
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Knowledge of local market is preferred
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Full-clean driving license is required to operate Mini Cooper
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University student AND/OR active involvement in on-campus groups, community-oriented clubs and associations.
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Work under diverse weather conditions.
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Stand and remain mobile for day-long sampling missions, walking distances of up to 5kms and carrying Red Bull product.
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Lift/carry a minimum of 1 tray of Red Bull (9lbs).
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Enrollment in post-secondary institution is preferred.
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Fluent in English; and French in Quebec market.
Other opportunities in a similar area
·
Student Brand Manager - Algonquin College
·
Student Brand Manager - University of Ottawa
·
Wings Team Member - Ottawa
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.