REGIONAL FIELD MARKETING MANAGER - SOUTH ITALY

Descrizione dell'offerta

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  Strategic Direction and Rightness of Brand Priorities

Ensure top-notch understanding of the consumer in various fields across the Region (South Italy), which forms the basis of local idea generation and execution.

Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with other departments and functions).

Be the regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the national team.

Work in conjunction with the regional sales team to build availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach in every field marketing activity.

Deliver the annual approved business plan for the region.

Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.

 

·  Premium Appeal of Local Pride

Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.

Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand equity.

Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support & branding with the objective of increasing brand visibility and product usage in relevant scenes.

Build a top-notch network and sustainable relationships with the key influencers of the region (local authorities, local sport and cultural opinion leaders relevant to our target, entrepreneurial and start-up communities, media outlets).

Incorporate Red Bull athlete activations in your plans and build smart 360 plans to amplify reach.

 

·  Marketing Innovation

Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.

Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities.

Identify and selectively support cross-marketing opportunities.

 

·  Organizational Capabilities and Enabling Structure

Coach FMSs in sourcing, hiring and training their Student Brand Managers and Wings and approve every hiring personally.

Set regional objectives and clear goals for FMSs to ensure accountability to their key deliverables and conduct on-going, mid-year and end of year performance evaluations.

Provide on-going coaching and support to ensure FMSs achieve their deliverables.

Regularly assess and identify development needs of the FMS working closely with the Head of Field to help make it happen.

 

·  Driving Efficiencies

Implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance.

Develop and manage the regional budget with the support of the line manager and national specialists.

Constantly identify cost saving opportunities and other efficiencies for the company in the region.

Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities.

Coordinate with agencies and specialized companies when outsourcing event logistics.

Profilo richiesto

Your experience includes:

(proven performance in)

· 
Ideally 3 years marketing experience preferably in live events or marketing activities in the field.

· 
Experience of people management with expertise in training, administration and motivating teams.

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Ideally, experience in working with commercial teams – general sales or trade marketing.

· 
Proven background in negotiation and management of budgets.

· 
Strong leadership, planning and project management skills.

· 
Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.

· 
A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns).

· 
Ability to multi-task and work in cross-functional teams with different objectives and personalities.

· 
Main residence in Bari or Napoli is preferred.