Web Marketing Specialist M/F
Tempo determinato Reggio Emilia (Province of Reggio Emilia) Marketing
Descrizione dell'offerta
Job details
Job Title
Web Marketing Specialist M/F
Job Profile
The Web Marketing Specialist is expected to implement, track and optimize digital marketing campaigns in order to improve the international development of Max Mara Fashion Group E-commerce.
The main goal is to assure proper delivery of digital marketing campaigns throughout the main digital advertising channels within seasonal budget constraints and pursuing the desired goals.
Key Responsibilities
- implement and manage pay-per-click campaigns on biddable media: Search Engine Advertising, Display Advertising, Dynamic Display Remarketing, Video Advertising
- Develop international plans of Affiliate Marketing
- Optimize investments upon kpi's evaluation and continuous metrics benchmarking (CPC, CPE, CPA)
- Campaign performance analysis and weekly reporting
- Continuously oversee new market trends
- Develop special marketing projects
Contract
02 Temporary Contract
Contract Lenght
12 months
Contractual Hours
Full-time
Profilo richiesto
Candidate criteria
Minimum Level of Education Required
05 - Master's Degree
Minimum Level of Experience Required
Associate
Languages
English (B2 - Professional Working Proficiency)
Requirements
- At least one year experience in a similar role
- Proficiency with Google Adwords, Google Analytics
- Good knowledge of DoubleClick Campaign Manager and Zanox
- Excellent ability to aggregate, manage and read data
- Great team player
- Continuos improvement approach
- Excellent verbal and written English
Fluency with a second language (French, Spanish or German) would be an additional asset.