Social Media Content Creator

Job description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there's more to being in business than just making a profit. That's the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it's never just about a single person, a single project or a single brand. It's about how you can grab everything that's within your reach here and use it to pursue mutual, long-term gain. It's about having ideas. And ideals. Being prepared to risk failure because the promise of success means we'll all be a little better off. It's that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Mars Wrigley Confectionery (MWC) is looking for a Social Media Producer (Content Creator) based in SoHo until Feb 2020 when it relocates to Newark, NJ.

The Social Media Producer will become the look, feel and visual creative content production leader of multiple MWC’s brands on social media.

Within the MWC Media & Digital department, oversee and manage the production of social media visual content cross-platform for one of Mars Wrigley Confectionery brands.

Responsibilities:

·  Produce engaging, creative visual social content for the brand’s existing North America social communities (photo, video, gif…) and adapt our existing brand voice to the social environment.
·  Expand the brand’s North America social visual creative content production across relevant platforms (Instagram, Snapchat, Facebook, Twitter & Pinterest)
·  Deliver a consistent social media visual content production strategy, and look and feel for the brand, that is uniquely adapted to each social platform and audience, and targets Millennial and Gen Z generations
·  Define the visual look and feel of the brand per platform, per medium, and produce visual content accordingly
·  Create content in a variety of executions, from still images to videos, live streams to GIFs/Cinemagraphs etc…
·  Deliver visual content against production plans on a weekly, monthly and quarterly basis
·  Work with internal parties (Social, PR, Media, Shopper Marketing…) and agencies (Creative, PR…) on adapting 360 campaigns and big ideas onto social with adapted social content productions
·  Be reactive to culturally relevant trends and moments, and resourceful in productions to move efficiently with speed
·  Monitor & research consumer conversations, competition, industry, creative trends and ideate breakthrough social activations, content inspiration and productions

Please note that a key feature of this role is to work in active collaboration with a variety of teams: Internal (Social counterparts, Brand team, PR, Media, Shopper Marketing…) and External partners (Media, PR, Creative agencies…) on coordination, activity planning, production intentions, approvals, tent pole events.

Minimum Qualifications:

·  3+ years Social Media Visual Content Creation experience across all platforms
·  Must present a strong portfolio of prior relevant social media work
·  Possess a fluency in Adobe Creative Cloud
·  Successful Completion of a drug and background screen

Preferred Qualifications:

·  Bachelor’s Degree is preferred
·  Strong photography, videography and graphic design skills (Creative portfolio showcasing content productions across skill-sets and platforms)
·  Able to demonstrate a complete fluency in the Adobe Creative Suite
·  Familiarity with the culinary arts, baking, creating foodie digital and social content
·  Creative talent understanding and adapted to the look & feel of our MWC brands
·  Actively engaged in social media trends, with an existing social presence
·  Fiercely passionate about all things pop culture
·  Real fan of the Mars Wrigley Confectionery brands, with a strong desire to translate that passion into effective, contemporary, iconic and on-brand social content
·  Highly motivated and resourceful self-starter, with a can-do attitude that thrives in a fast-paced entrepreneurial environment
·  Comfortable multi-tasking and able to deliver results under pressure and under tight deadlines in an occasionally non-traditional work schedule
·  In-depth knowledge, passion for, and understanding of social media platforms at a creative, audience and technical level

This role will be based in SoHo NYC with 3-4 trips a month working from the MWC National Office in Hackettstown, NJ. The office will be relocating to Newark, NJ in early 2020. Relocation assistance is not available for this position.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Nearest Major Market: Newark
Nearest Secondary Market: New York City
Job Segment: Social Media, Media, Marketing