Offers “Mars”

Expires soon Mars

E-Merchandising Assistant Manager

  • CHINA
  • Bachelor's Degree
  • Sales

Job description



在玛氏,这是一段互惠并共同获益的体验。

在玛氏工作,实现您的职业抱负。并且认识到开展业务不仅仅是为了盈利。这是玛氏的理念。我们为每一位同事提供机会。让您所从事的工作变得对您本人、您身边的人以及地球更有意义的机会。在这里您从事的是既有趣又富有挑战性的工作,您不仅拥有开展工作所需的工具,还值得拥有杰出的同事来协助您共同完成。在您大展宏图的同时,我们也不断改善业务开展方式及促进同事职业生涯发展,把玛氏集团变成一家前途光明,不断持续发展的公司。

因为这从来不仅仅是关于单个个人、单个项目或单个品牌的事情。这关乎如何充分利用自身资源来实现互惠互利的长期收益。这关乎是否有创意、有理想。我们不怕失败,因为只有不思进取才会毫无风险。正是诚信和理想共同造就了玛氏这样一个独特而优异的工作环境,这也是为何在这里工作意味着更多。

关于玛氏

玛氏公司是一家拥有近百年悠久历史的私营家族企业,为人们和他们的爱宠提供各种产品和服务。作为一家销售额超过350亿美元的跨国公司,玛氏公司拥有众多深受全球消费者喜爱的品牌,例如:M&M's®、士力架®(SNICKERS®)、特趣®(TWIX®)、MILKY WAY®、德芙®(DOVE®)、 宝路®(PEDIGREE®)、皇家宠物食品®( ROYAL CANIN®)、伟嘉®(WHISKAS®)、 益达®(EXTRA®)、奥碧®(ORBIT®)、5™、彩虹®(SKITTLES®)、UNCLE BEN'S®、玛氏饮品™(MARS DRINKS™) 和COCOAVIA®。此外,玛氏公司也提供宠物护理服务,旗下拥有BANFIELD® 宠物医院、Blue Pearl®、 VCA® 和 Pet Partners™等品牌。目前,玛氏公司总部位于美国弗吉尼亚州麦克莱恩(McLean),在全球80多个国家的100,000余名同事每天都在积极践行着由“质量、责任、互惠、效率、自主” 构成的“玛氏五大原则”,通过业务发展为所有利益相关方创造价值,最终实现令你我自豪的成长。

Key Responsibilities/职位描述

·  The main role of the E-Merchandising Manager is to play a critical role in working with our key customer(JD -platform), and platform e-commerce team to deliver sales target, develop comprehensive and cohesive plan to drive consumer journey from awareness through to conversion and loyalty.
·  Deploy brand strategies and objectives, shopper’s insights into e-commerce merchandising solution which includes:

- Lead the design of product pages for all current and future ecommerce platforms.

- Deliver accurate and best-in-class images throughout all devices (PC, mobile, app, wechat, pad, etc.)

- rack and analyse performance of ecommerce pages, monitor best practice by other brands, then provide insights for continuous improvements.

- Be responsible for the search ranking optimization and category rankings, pricing and promotion, user ratings and reviews, on-shelf availability etc. across all platform clients.

·  Understand platform key customers, develop and prioritize proper A&P investment plan, be responsible for the execution and alignment across platforms and customers.

- Responsible for Ecommerce key account A&P budget planning, allocation, spending and execution, ensure spending within budget and drive effective ROI.

- Closely monitor allocated A&P funds throughout the year via good self-tracking and reports provided by finance team.

·  Work closely with marketing team, finance and platform e-commerce team to develop comprehensive and cohesive plan to drive consumer journey from awareness through to conversion and loyalty.

- Design and execute platform specific promotion, traffic building and SNS programs to drive sales.

- Working side by side with data analysis team to perform in-depth analysis of growth drivers, product portfolio, channel conversion, investment ROI to give recommendations and implement strategies for improvement.

- Working closely with EKA managers and Customers to optimize currently platform advertising strategy, ROI of CPC/CPM etc., as well as content marketing management.

·  Strengthen connection with JD platform

- Proactively collect platform uni-marketing and category information so as to integrate available resources to build RC brand and drive sales.

- Maintain good relationship with platform by organizing regular and event based cooperation meetings.

·  Accelerate nutrition content by leveraging platform resource to strengthen online consumer nutrition
education, incorporating with FGS in the platform.

Qualifications/任职条件

·  Bachelor’s degree required.
·  3+ years of marketing experience in product marketing, in-store merchandising and digital search.
·  Has brand management or insight background is a value added
·  B2C E-commerce experience a big plus
·  Fluent English speaker, good presentation skill
·  Ability to collaborate successfully and lead multiple projects and teams
·  Good team worker and interpersonal skills
·  Highly motivated, highly organized, flexible and results oriented
·  Pet owner is preferred.

玛氏致力于提供平等就业机会,将考虑所有符合资格的求职者,不论其种族、肤色、宗教、性别、性取向、性别认同、国籍、残疾状况、受法律保护的退伍军人身份或受法律保护的任何其他特性。如果您在求职申请过程中由于残疾而需要帮助或便利条件,可向我们提出。本公司很乐意提供此类帮助,并且任何求职者均不会因提出此类要求而受到惩罚。

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