Sr Analyst, Marketing Technology – REMOTE

Job description

Description

Bath and Body works is seeking a passionate team member that loves the intersection of marketing, data and technology to help develop and lead our marketing technology capabilities and ‘get us to next.’ Focusing on personalization, audience and feed management and automation you will play a key role in developing and implementing a marketing technology roadmap that creates efficiency, and ultimately provides a better advertising experience to our customers. Utilizing platforms such as DMP’s, CDP’s, Ad Servers and ESP’s you will help marketing channel owners get the right data to the right place at the right time to engage our customers and fuel the continued growth of Bath and Body Works.

RESPONSIBILITIES
• Work with marketing leadership and channel owners to identify and positively impact areas of opportunity and the technology solutions that can help solve them
• Act as a bridge between Marketing and IT and help guide strategically minded marketers through the complex digital marketing landscape
• Maintain a close pulse on the marketing technology landscape / industry and make recommendations to evolve and address efficiency/effectiveness challenges
• Oversee our feed management system and work strategically to implement and refine new data integrations and signals for targeting, personalization and optimization
• Partner closely with IT team on pixel/tag management and the movement of customer data
• Partner closely with analytics team to garner actionable insights from our multi-touch attribution system that can lead to improvements in audience strategy across channels
• Serve as the marketing representative/ stakeholder for key IT projects and implementations
• Work to automate key marketing functions such as reporting, audience passing and day to day pain points
• Break down silos and build a single unifying view that enables us to put our customers at the center of our programs and engage them seamlessly everywhere
• Serve as a de-facto project manager for technology related items across the entire marketing team
• Work closely with display channel and related technologies, to include DMP’s, Ad Servers, On boarders, and DSP’s
• Consolidate, streamline and reduce redundant technologies to create efficiency and cost savings

Qualifications

• Proven track record of implementing marketing technology solutions and driving innovation
• Working knowledge of SQL
• Experience working with CRM data and customer analytics
• Exposure to analytics tools such as Power BI, Tableau, DataStudio or similar tools
• Strong project management skills
• Ability to thrive in fast-paced environment and adapt to shifting priorities, demands and timelines
• Excellent written, verbal and organizational skills, coupled with the ability work in a highly matrixed organization • Ability to build strong relationships and establish clear lines of communication with internal and external partners
• Strong work ethic and positive can-do attitude
• Proven ability to draw insights from data and drive test and learn agenda
• Highly proficient with Excel & PowerPoint
• Intellectual curiosity

EXPERIENCE
• Bachelor’s Degree – Marketing, Analytics, Information Sciences
• 3-5 years’ experience in marketing with an emphasis on technology or analytics
• Ecommerce experience
• Consumer experience preferred, retail a plus

NOTE: MAY PERFORM OTHER DUTIES AS ASSIGNED

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.