Operations Assessment Center 2023
CHINA Marketing
Job description
Business Partner
· Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
· Be a media expert to help brand team to build up a consumer/business centric media strategy:
· Justify the correct media objective and media mission for business delivery
· to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
· Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
· Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
· Be a communication bridge between brand team and parallel teams in CDO department
· Close work with parallel teams to provide holistic media solution to brand team
· Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
· Support on the communication and negotiation with agencies and publishers
Requirements:
· At least 8 years working experience in Digital Marketing or Media planning (at least 3 years’ experience as media manager or above in media agency)
· At least 3 years working experience of digital integrated media planning including OTV, display, social, search and EC in FMCG (beauty industry is preferred, luxe brand is preferred)
· Profound knowledge of both traditional and digital media in terms of media channel, media format and KPI, especially digital media
· Familiar with media buying working process and tracking method
· Familiar with the mainstream media ecosystem like Ali, Tencent and Bytedance and have deep collaboration with at least one of them more than 1 year (E-commerce operation experience on Tmall and JD is preferred)
· Good communication and coordination ability
· Strong learning ability
· Strong logic and good sense on data analysis
· Result oriented and actionism