Expires soon L'Oréal

Manager, Influencer Affiliate

  • Internship
  • Amsterdam (City of Amsterdam)
  • Marketing

Job description



Job Title:                     Manager, Influencer Affiliate

Division:                      Integrated Communications

Supervisor Title:         Director, Integrated Communications

Location:                     New York City (435 Hudson St)

FLSA:                           Exempt

JOB SUMMARY:

INFLUENCER AFFILIATE STRATEGY:

·  Establish, lead and execute Kiehl's influencer affiliate program that drives revenue and rapid growth for the DTC business, under the direction of the Director of Social Media, Influencer.
·  Develop a paid influencer affiliate strategy that will assist in the monetization of Kiehl's paid influencer efforts.
·  Optimize process across all programs, including data collection and analysis, partner communications, affiliate programs, gifting.
·  Collaborate across Marketing, Retail and Digital teams to align on GTM launches and ensure consistency and effective storytelling through influencer affiliates.
·  Create quarterly plans and revenue targets for campaigns.

REPORTING:

·  Ensure campaigns deliver efficient ROAS.
·  Establish paid influencer affiliate benchmarks for campaign activations + quarterly and annual review.
·  Analyze, measure, and report on all influencer activities during and after all paid engagements to evaluate and ensure we’re ROI positive.
·  Present campaign performance and insights to teams and leadership.

INFLUENCER RELATIONSHIPS:

·  Build deep relationships with talent to nurture brand loyalty and engagement with the Kiehl’s community, including its brand partners.
·  Manage contract negotiation with influencers and/or their talent agencies/management to ensure a clear scope of work, alignment on timeline and deliverables while driving cost efficiencies.
·  Work closely alongside with Influencer Manager to share content learnings and influencer affiliate insights to help shape overarching influencer strategy.
·  Alongside the Influencer Manager, identify relevant influencers for gifting, ambassador programs, and ongoing promotions to ensure a solid roster of talent that aligns with our business objectives and brand values while also driving the business through conversion/traffic.

 

JOB QUALIFICATIONS:

·  Bachelor’s Degree.
·  3 years’ influencer affiliate experience in house or at a PR Agency.  
·  Familiar with affiliate marketing platforms like ShopStyle, RewardStyle and MagicLinks.
·  Well-versed in the influencer space, including familiar with key talent and content trends.
·  Experience with negotiation and managing vendors and partners.
·  In-depth knowledge and experience with all major social media platforms.
·  Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team.
·  Ability to take direction and understand Kiehl’s Since 1851’s mission and brand identity.
·  Interest in beauty, fashion and/or lifestyle brands.
·  High level of organization, attention to detail and positive attitude.
·  Excellent problem solving ability.
·  Strong work ethic and commitment to continuous improvement
·  Ability to analyze data in terms of conversion and content performance 
·  Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel + data analysis platforms like Google Analytics.  
·  Ability to sit and use normal office equipment (phone, computer etc) more than 90% of the day.
·  Ability to lift up to 30lbs.
·  Ability to travel when needed.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please emailUSApplicationAccommodation@support.lorealusa.com . Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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