PR & Communication Coordinator

Descrizione dell'offerta

ROLE MISSION

The Mall Luxury Outlets is a Kering Group brand focused on the construction and management of exclusive outlet malls dedicated to luxury fashion brands. Within the current context of development of the Company into a multisite luxury outlets brand, and considering the opening of the new mall in Sanremo in 2019, we are looking for a PR & Communication Coordinator. The candidate will be responsible for defining the strategy and activity roadmap, planning, addressing and coordinating all the PR and communications initiatives interacting with the several stakeholders, in order to best support the ongoing re-branding process and promote the brand awareness worldwide.

KEY ACCOUNTABILITIES

· Developing and carrying out the PR & Communication strategy focused on the development of the brand worldwide awareness, supporting the business objectives;
· Developing and carrying out the digital strategy and related campaign selecting channels, partners and contents;
· Supporting the team across all communications initiatives: PR, marketing, events, social & digital.
· Addressing and coordinating press initiatives at worldwide level with a detailed focus on the key countries ;
· Interacting with the PR & Communication partners and stakeholders to plan, address and monitor the related activities and initiatives;
· Managing the organization of press conferences, events and meetings taking care of the public image and reputation of the company;
· Defining objectives, KPIs and ROI related to the PR & Communication activities, composing analysis and reports for the management;
· Taking care of the daily press monitoring and ensuring all internal & external documents are up-to-date at all times, including project overviews, reports.
· Managing external communications and relations in coordination with the Communication Department of Kering Group.

Profilo richiesto

Qualifications :

KEY REQUIREMENTS

Mandatory:

·  Business School or Master in Marketing and Communication (including a Digital dimension) or similar;
·  3 to 5 years of experience in PR & Communication or similar role, ideally gained within a luxury tourism or luxury fashion environment;
·  Proved experience in Digital & Social Media communication and good knowledge of the related platforms (Facebook Twitter, Instagram, Snapchat, WeChat, etc);
·  proficient knowledge of Italian and English languages is required, while Chinese is a plus;
·  Excellent communication skills and strong relational capabilities, used to work autonomously as well as in team, high flexibility and availability to travel and to attend to weekend and/or evening events;
·  Works collaboratively; demonstrates behaviors that synergize with other team members and BUs; works toward consensus and group objectives;
·  Computer literate with proficiency in Office tools (Word, Excel, PowerPoint, Outlook).

Preferred:

·  Multitasking and prioritizing;
·  Organized and logical: plans, scopes and organizes work and schedules in all areas to meet requirements; plans projects and meets goals on time within budget; coordinates with all appropriate parties;
·  High attitude in working with a multi-disciplinary approach (Events, marketing, communication, PR, Digital, etc.);
·  Used to work in an international context, good understanding of different culture and habit;
·  Coordination: Strong ability to coordinate people and communicate
·  Result Orientation: sets own goals and achieves them; identifies obstacles and plans around them; is self-aware, able to accept criticism and open to continuous improvement
·  Positive and Ethical Attitude: Dynamic attitude, Pro-active and enthusiastic approach, proactive, team spirit, passionate, good resistance to work under pressure stress