Sr. Content Marketing Strategist, IBM Systems Marketing

Job description

Why work for IBM Systems Marketing?
Startups are exciting. That's why we've never stopped. For over a century IBM has been a company of inventors and innovators. We power the most important industries on the planet--from finance to telecommunications to scientific research. You may not know it but there's hardly a part of your daily life that isn't touched by an IBM Systems client.

You're a content marketing expert and you know digital, so let's talk about what you'll do.

At IBM Systems, you'll invent things. A new way to tell a story. A smarter strategy. Better ways of working. You'll be part of a top-performing team who has fun, learns from failures and innovates every day. (You don't get to be 105 years old any other way.)

The IBM Systems team has first dibs on just about every cool pilot in the company. We're design thinkers who get to spend time honing new skills. We've changed the way IBM does marketing. Oh yeah, and we make mainframes – the Big Iron beneath the hood of just about everything big anyone's ever done with data – and all the data storage and software that it takes to build the next-gen IT infrastructure that can think, learn, predict, and compete in the cognitive era. For most, the future is coming. At IBM Systems, we're already delivering it.

If you like the idea of working on a legendary brand – yes, the one that invented the typewriter, the personal computer, the mainframe, and put a man on the moon – then come create with us and be its voice.

IBM Systems leads in transformation. What we do for our clients, we're doing for ourselves all the time: reinventing, learning what it takes to stay ahead of technological shifts and building what comes next. We're good at change because we've never been afraid of it. If you're the same, join us in our next big reveal.

About Content Marketing at IBM

People are bombarded and disrupted by over 14,000 messages a day. The world doesn't need more content; it needs better content. Hence, the “IBM Originals” approach to content was created to be the storytelling arm of IBM. We create stories and content experiences that matter to our audiences, move them to act, and cut through the noise in the market.

We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful to our audience. Do you have what it takes? Want to be part of a company where science and creativity collide to make the new big bang in content?

About Your Role

You'll drive content success across a business unit, roles and regions, facilitating content strategy, alignment and efficiency through a centralized, consolidated and coordinated methodology for content lifecycle management.

Engaging the customer in their journey through compelling storytelling, you must balance tactical expertise with an audience-first approach to planning and overseeing the content strategy, requirements, and deliverables. You are committed to flawless execution and have a passion for creating data- and outcome-driven content experiences in a collaborative environment.

You'll report to our IBM Systems' Worldwide Editor-in-Chief, and your responsibilities include:

·  Content Strategy: Develop comprehensive content strategies for our OX and content experiences, and the corresponding deliverables that bring those narratives to life. Stay appraised of industry trends to aid in the development and promotion of content customers want, and be skilled in:
·  A people-first strategy: Identify areas of opportunity in the market, and create comprehensive strategies that resonate with customers' needs and wants.
·  Competitive analysis: Analyze competitors for their strengths, weaknesses, and unique ways they pursue customers. Use that data to inform strategies that will stand out from the noise and appeal to a targeted audience.
·  Content audits & map/gap analysis
·  Creation/investment models
·  SOWs/RFPs
·  Pipeline management: Ensure production hits editorial calendar and project milestones, stays within budget and meets delivery dates
·  Playbook creation for consumption on a global scale
·  Storytelling: Take a comprehensive and strategic approach to storytelling, including the ability to:
·  Tie together big ideas/concepts in a way that engages customers
·  Authentically lead customers to the appropriate IBM solution
·  Create targeted and differentiated buyer-centric narratives
·  Innovation: Continually explore the newest industry trends, technology, tools, industry insights and platforms to:
·  Uniquely tell our story
·  Develop testing plans
·  Keep us relevant
·  Content Performance: Work with analysts and other teams to monitor content performance and:
·  Understand which content or standards need to be adjusted, repackaged, or eliminated
·  Ensure all content meets SEO guidelines, has keyword focus, cross links and contains clear calls to action
·  Develop testing plans, working with digital and campaign strategists to ensure all testing is aligned to the role/goal of the content strategy *Bachelor's degree, or equivalent years of experience required.
Auto req ID

318744BR
Required Education

Bachelor's Degree
Role ( Job Role )

Content Professional
State / Province

TEXAS
Primary job category

Marketing
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 25% or 2 days a week (home on weekends- based on project requirements)
IBM Business Group

CHQ/OTH
Preferred Education

Master's Degree
City / Township / Village

Austin
Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  7+ years of experience in brand and content strategy/planning in digital/content/media
Country/Region

United States
Preferred Technical and Professional Experience

·  Self-directed, thrives in a fast-paced environment, strong communication skills
·  Rock-solid understanding of optimal multi-channel approach: social, digital, media, and content metrics. Knowledge of media planning, distribution, measurement, optimization, and syndication of content
·  Excellent skills in gathering, synthesizing, and analyzing internal and external research and organizing these insights into sound content strategies shareable across channels
·  Ability to develop relationships and work with a wide array of partners in content development, production and measurement, video distribution and social media. Your role will involve organizational interlocks with multiple divisions, including but not limited to corporate marketing (brand, PR, analytics, editorial), channel and sales enablement, UX/UI, digital strategists, campaign managers, paid strategists, creative services and/or agencies, localization leads (regional and local market level), legal and regulatory compliance
Secondary Job Category

Content
Eligibility Requirements

None.
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire
Location Statement

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Life @ IBM

What matters to you when you're looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.
About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
About IBM

IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.