Offers “IBM”

Expires soon IBM

IBM Content Director - Story

  • Internship
  • Amsterdam (City of Amsterdam)
  • Marketing

Job description

About Content Marketing at IBM
IBM Originals is the content team within IBM. We lead the strategy, planning and creation of all the content for IBM Marketing and help build the relationship between IBM and our audiences. Content at IBM consists of a few different groups but is all one tightly knit family.

In Business Units our content team works directly with product and performance marketing on everything from budgets to briefs and from idea to execution. Sometimes they make the content themselves; sometimes they partner with an agency or a production company.

In Corporate Headquarters (CHQ) we have a production company, with over 200 people around the world, called Originals Studio. This studio has been in existence for over a decade and works on everything from award-winning content series to blog posts. Also in the Marketing Studio we've launched an in-house Creative Agency called Originals Creative. They will mainly work on IBM Marketing content for Themes and Conversations. We believe our in-house approach will lead to great work environment for creatives and better content for audiences.

Connecting all these pieces and orchestrating it all is our Content Discipline Team. Sitting in the Marketing Studio, and aligned with CHQ they set the standards for, train and enable greatness and connect the community so we all rise together in championing stories that matter.

About this Role
We are seeking Creative Directors (Story) for our in-house Creative Agency called Originals Creative. Creative Directors must be the best storytellers in the world and create more than just one-line ad copy. They are within IBM and must take a partnership approach to relationships versus a traditional agency-client approach.

Job Responsibilities
·  Create stories out of each piece of content and build a brand story through the aggregated experience of all content
·  Write concepts and copy to bring the stories to life
·  Lead and participate in brainstorming sessions with IBMers to develop concepts
·  Develop new asset formats, types or vehicles to bring the stories to life
·  Assist the Theme and Conversation teams in selecting the best production partners and model
·  Oversee the production of assets to ensure what gets made brings the creative concept to life.
·  Utilize peer editing and reviews to help the team elevate their work and develop skills
·  Execute projects for IBM Marketing campaigns
Auto req ID

334737BR
Required Education

Bachelor's Degree
Role ( Job Role )

Content Professional
State / Province

NEW YORK
Primary job category

Marketing
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

CHQ/OTH
Preferred Education

Master's Degree
City / Township / Village

New York
Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  5+ years of experience in a Visual content role preferably at a publishing company, new media company or brand content studio.
·  3+ years of experience in the production of content that drives innovative customer experiences,
Country/Region

United States
Preferred Technical and Professional Experience

·  Specific coursework in Visual Design or a related field
Secondary Job Category

Content
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire
Location Statement

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Life @ IBM

What matters to you when you're looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.
About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
About IBM

IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Make every future a success.
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