Associate Product Manager - Sonazoid
Shanghai, 中华人民共和国 Design / Civil engineering / Industrial engineering
Job description
3190045
Additional Cities
Shanghai
Career Level
Experienced
Relocation Assistance
No
Business
GE Healthcare
Business Segment
Healthcare Life Sciences
Function
Marketing
Country/Territory
China
Additional States/Provinces
ShangHai
Postal Code
201203
Role Summary/Purpose
Support the pre-launch Plan, resource coordination and management of the life cycle of Sonazoid. Work with the marketing manager for customer segments including market understanding, marketing plan development, formulating a targeted value proposition and tailoring the marketing mix for the segment. Own some pre-launch and after launch projects to ensure high awareness and brand adoption in targeted customers. Support the forecast, inventory, market access and supply chains communication.
Essential Responsibilities
• Understanding market threats and opportunities, market trends / customer insights and competition
• Support the development of marketing strategies and the tactical solutions by smartly applying segmentation, targeting and positioning
• implementing marketing plans through internal training, customer education collaboration, key account involvement / projects
• Aligning resources (Equipment, Modality, R&D, central marketing, MarComm, PR, Medical Affair, etc.)
• Developing and maintaining key opinion leaders (KOL) pool
• Managing budget for promotional activities and travels
• Support Product life cycle management
• Supporting to expand the dealer channel and provide the promotion tools, if necessary
• Training the dealer and improving their professional ability, if necessary
Qualifications/Requirements
• Bachelor’s Degree in medical, pharmacy or economy
• >2+ years’ experience in medical, pharmaceutical marketing or regional marketing
• Excellent communications / influencing skills
• Strong analytical and process skills
• Strong PowerPoint and presentation skill
• High proficiency in English to support global communication
• Quick learning skill and culture adaption capacity
Desired Characteristics
• Proven performance track record
• Healthcare product / industry acumen
• MBA is preferred
• Experience in drug/medical device related to Liver Cancer (clinician) is highly preferred
• Experience in medical device related to Ultrasound is highly preferred
About Us
GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com
Primary Country
China
Primary State/Province
Shanghai
Primary City
Shanghai