Offers “Ernst & Young”

Expires soon Ernst & Young

BMCA - Assistant Director - Marketing Analytics

  • Internship
  • Bengaluru (Bangalore Urban)
  • Marketing

Job description



Job Description

 

The BMC Analytics Product Owner will manage - under the supervision of the BMC Analytics Leader - the further implementation of a robust data and analytics capability that measures the success of marketing initiatives and provides visibility of the impact/value of the investments to the marketing leadership and the business.

 

Essential job functions 

·  Have strong understanding of the marketing and communication technology stack and their analytics and reporting capabilities, including tag management, audience segmentation and targeting, optimization and personalization
·  Introduce new and better ways of working with the implementation of automated reporting, process improvements and a customer-focused emphasis on strategy
·  Develop, implement, and iterate on the product roadmap and own project backlogs while managing projects’ backlog and agile development processes
·  Contribute to the integration of new technology platforms’ data in our reporting
·  Use Adobe Analytics and other products’ technical updates for analytics purpose, use vendor technology, follow-up on CRM sources and translate data into user stories
·  Coordinate requirements walk-through and signoffs, verify with user representatives/stakeholders that user stories and user journeys accurately portray specific business needs 
·  Educate stakeholders about best practices in digital reporting landscape
·  Manage effectively tight deadlines and multiple priorities in dynamic, fast-paced, agile environment
·  Cultivate good work relationships with business, user experience, technology, and operations teams to successfully capture business requirements from various sources 
·  Synthesize complex information into simple, high impact messages
·  Ensure consistency and sanity of data models across capabilities.

Technical skills/ Tools requirement - Essential 

 

· 
Proficient in Agile definition and development methodology and roadmap management

· 
Knowledgeable about marketing key performance indicators specifically for B2B or professional services organizations 

· 
Skilled in digital marketing tools and concepts such as Sprinklr, Marketo, Adobe Experience Manager, Adobe Target, social listening and tag management 

· 
Maths and statistics affinity and knowledge with the ability to present advanced analytics methods (segmentation, cluster analysis etc.)

· 
A strong team player who is comfortable working collaboratively, virtually and independently

· 
Other skills - Essential 

· 
Excellent communication, presentation and networking skills with the capability to effectively manage and influence leaders as well as a broad range of internal and client facing professionals, both technical and non-technical audiences

· 
Project and program management and delivery skills 

· 
Ability to resolve complex issues with a focus on the user experience 

· 
Competent to thrive in a fast-paced work environment that requires strong problem-solving skills and independent self-direction, coupled with an aptitude for team collaboration and open communication

· 
Ability to work effectively with IT; navigate their processes and teams to maintain and develop systems and tools

· 
Enthusiastic and self-motivated, with the ability to lead projects proactively