Offers “Ernst & Young”

Expires soon Ernst & Young

BMCA - Assistant Director - Marketing Analytics

  • Internship
  • Bengaluru (Bangalore Urban)
  • Marketing

Job description

Job Description


The BMC Analytics Product Owner will manage - under the supervision of the BMC Analytics Leader - the further implementation of a robust data and analytics capability that measures the success of marketing initiatives and provides visibility of the impact/value of the investments to the marketing leadership and the business.


Essential job functions 

·  Have strong understanding of the marketing and communication technology stack and their analytics and reporting capabilities, including tag management, audience segmentation and targeting, optimization and personalization
·  Introduce new and better ways of working with the implementation of automated reporting, process improvements and a customer-focused emphasis on strategy
·  Develop, implement, and iterate on the product roadmap and own project backlogs while managing projects’ backlog and agile development processes
·  Contribute to the integration of new technology platforms’ data in our reporting
·  Use Adobe Analytics and other products’ technical updates for analytics purpose, use vendor technology, follow-up on CRM sources and translate data into user stories
·  Coordinate requirements walk-through and signoffs, verify with user representatives/stakeholders that user stories and user journeys accurately portray specific business needs 
·  Educate stakeholders about best practices in digital reporting landscape
·  Manage effectively tight deadlines and multiple priorities in dynamic, fast-paced, agile environment
·  Cultivate good work relationships with business, user experience, technology, and operations teams to successfully capture business requirements from various sources 
·  Synthesize complex information into simple, high impact messages
·  Ensure consistency and sanity of data models across capabilities.

Technical skills/ Tools requirement - Essential 


Proficient in Agile definition and development methodology and roadmap management

Knowledgeable about marketing key performance indicators specifically for B2B or professional services organizations 

Skilled in digital marketing tools and concepts such as Sprinklr, Marketo, Adobe Experience Manager, Adobe Target, social listening and tag management 

Maths and statistics affinity and knowledge with the ability to present advanced analytics methods (segmentation, cluster analysis etc.)

A strong team player who is comfortable working collaboratively, virtually and independently

Other skills - Essential 

Excellent communication, presentation and networking skills with the capability to effectively manage and influence leaders as well as a broad range of internal and client facing professionals, both technical and non-technical audiences

Project and program management and delivery skills 

Ability to resolve complex issues with a focus on the user experience 

Competent to thrive in a fast-paced work environment that requires strong problem-solving skills and independent self-direction, coupled with an aptitude for team collaboration and open communication

Ability to work effectively with IT; navigate their processes and teams to maintain and develop systems and tools

Enthusiastic and self-motivated, with the ability to lead projects proactively