Marketing Executive

Job description

ENGIE is a leading energy and services company focused on three key activities: production and supply of energy, services and regeneration. Our 17,000 employees combine these capabilities for the benefit of individuals, businesses and communities throughout the UK & Ireland.

ENGIE are recruiting for a Marketing Executive to be based in Leeds (LS12 1BE). This is a permanent and full-time role which offers a competitive salary and benefits package.

Purpose of the Job

The Marketing Executive is responsible for supporting the development and delivery of compelling marketing material and campaigns designed to drive leads and sales for the UK business

Key Responsibilities

Develop and deliver on and offline marketing campaigns across all areas of the B2B business

Use Salesforce Marketing Cloud to build, send and report on email campaigns

Create Salesforce dashboards for sales and marketing use

Work with sales teams to develop campaign targeting and understand effectiveness

Monitor campaign progress and report on success and ROI

Manage stakeholders to ensure campaign materials are created in a timely manner

Manage suppliers such as design agencies, print houses and digital marketing agencies

Evaluate and improve UX and UI on digital platforms

Assist the Campaign Manager with campaign planning, PPC and Social advertising campaigns

For more information about ENGIE please visit: http://www.engie.com/en/candidates-area/

Qualifications, Knowledge, Skills and Experience

Essential

Previous experience (ideally, 2 years minimum) in a marketing role

Solid CRM and automated marketing experience (ideally, 2 years minimum)

o CRM: Preferably Salesforce Sales Cloud but any of these – Active Campaign, Zoho CRM, Oracle on Demand CRM, Hubspot, Microsoft Dynamics, Sugar CRM, SAP CRM, bpm'online CRM, Copper (previously ProsperWorks)

o Automation: Preferably Salesforce Marketing Cloud but any of these - Pardot, Hubspot, Marketo, Act-On, MailChimp, Silverpop, Eloqua, infusion soft, Salesfusion

Comfortable reporting on campaigns: able to collate reports from different sources (marketing software, sales/CRM software and Google analytics)

Comfortable with Google Analytics: able to report on campaign success

Experience in building end to end automated campaigns – building journeys, segmenting database/campaign audience selection, copy writing, email design, and post campaign reporting

Knowledge of UX & UI: Able to analyse websites and identify where technical and experiential usability improvements should be made

Excellent communication skills including the ability to communicate campaign results clearly and write copy for campaigns

Good stakeholder management skills

Highly efficient and well organised

Strong eye for detail

Desirable

University degree or equivalent

Marketing Qualification (Chartered Institute of Marketing or recognised equivalent)

Energy services and energy market knowledge

Knowledge and experience of UX/UI

Building/designing emails

Copy writing skills

For this role, you must have evidence of the right to work in the UK. There is no re-location package with this job role. ENGIE do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.

This job advert is supported by the ENGIE Resourcing Team. Agency involvement is not required. All related enquiries must come to the resourcing team not direct to ENGIE Managers.

Additional Information
·  Posting Date: Nov 19, 2020