Reebok Trade Marketing Specialist - LENA

Job description

Country: Lebanon
Job Function: Marketing & Communications

State / Province: Lebanon
Position Type: Full time

City / Location: Beirut
Brand: Reebok

Relocation: No

Reebok is the original fitness brand. Fitness is who we are.

We pioneered a fitness movement and we are still pioneering today. Every day we are creating products for those who love fitness as much as we do; products that allow you to get every ounce out of your work-out, run, walk, yoga, step or dance class.

We believe fitness is a way of life… that as humans we were made to move. Movement not only makes your body stronger, it makes you the best possible you…body, mind and spirit.

At Reebok, our employees embrace this mission and are encouraged to reach for their fitness goals – as well as their career and personal goals. It’s part of the fabric of who we are and what we stand for.

Purpose & Overall Relevance for the Organization:

To contribute to the positive development of Reebok brand image by supporting Brand Activation Mgr. Marketing LENA in executing all marketing campaigns as per the set time-line with maximum diligence.

Key Responsibilities:

· To implement a ‘Brand communication deployment schedule’ in controlled space.
· Manage LENA Marketing Activations ensuring projects proper communication for maximum return on investment.
· Ensure that key communicated articles (GFR) are reflected in Retail OTBs and Sales pre-orders (thru strong communication during order in-take), while manage the timely delivery of the communicated articles along with in store material including Retail Training.
· Evaluate the performance and ROI of campaigns, ensuring MWB is maximized and campaigns positively impact Sales.
· Share post-campaign evaluation results to ensure learning's are considered in the development of future marketing campaigns and evaluate KPIs
· To follow-up the availability of campaign material with lead market to ensure timely execution of campaigns.
· Make sure all relevant communications are shared across Retail in due time.
· Own and drive the implementation and production of Marketing Campaigns, Promotions and In-Store Communication tools.
· Work closely with market Visual Merchandising to ensure Marketing content is flawlessly executed in RSM.
· Act as marketing representative and support to PR and sports marketing.
· Maintain an extremely high level of confidentiality and apply discretion to all files, materials and communications.
· Comp Growth at Retail.
· Identify opportunities for activations that will lead to an increase in sales and create hype around the brand.
· Proactively suggest and implement improvement at POS
· Drive the implementation and planning of POS material / in-store of all new stores, renovations / upgrade of existing stores, to ensure 100% readiness at planned retail intro.
· Day to Day management and liaison between trade marketing and own retail
· Ensure on-budget activity and management of all documents related as per internal audit policies
· Be aware of the supplier’s management changes.
· Responsible for the timely receipt and control of supplier invoices and liaising same with finance.
· Responsible for managing the warehousing of POS materials in various warehouses (suppliers or our own warehouse)
· Ensure that all adhoc projects regarding TM meet the required deadlines.

Key Relationships:

· Local: Brand Activation Mgr. Marketing LENA, Retail, Sales, SCM, Suppliers.

KPIs:

· Brand image and awareness.
· Timely execution of marketing campaigns.

Requisite Education and Experience / Minimum Qualifications:

· University degree in business, ideally with marketing and sales focus.
· Functional: > 3-4 years marketing
· Industry: consumer driven, ideally apparel/fashion/shoes or FMCG
· Exposure: advertising / marketing

IT Skills:

· Outlook: Basic
· Word: Advanced
· Excel: Advanced
· PowerPoint: Advanced

Language Skills:

· English: Advanced
· Arabic: Advanced
· French: A plus

Knowledge, Skills and Abilities :

· Experience in trade or sales and marketing, Sport or fashion industry
· Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
· Detail oriented, organized and dynamic
· Excellent communication skills
· Knowledge of InDesign, Photoshop and Illustrator skills a plus