Assistant Manager - Digital & Media Activation

Job description

Country: India
Job Function: Marketing & Communications

State / Province: Haryana
Position Type: Full time

City / Location: Gurgaon
Brand: adidas

Relocation:

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Key Responsibilities:

· Draft strong media briefs & lead the process of agency briefings, planning and benchmarking Digital Media plans for all campaign s as aligned with business objectives.
· Implement digital & social media marketing plans and ensure flawless execution
· Work closely with the agency on a day-to-day basis to ensure optimization of the campaigns both from an audience as well as creative optimization stand point.
· Ensure delivery of agreed campaign KPI’s which are in line with or exceeds industry standards.
· Drive integration across media to amplify all ideas through digital
· Conduct post campaign analysis and present findings
· Create and enhance cross department, Creative & Media Agency relationships that drive them to deliver exceptional performance with best effective ROI
· Ensure proper tracking and ad viewability of the campaigns
· Strategize, plan and execute all content marketing efforts in the digital space to have an always on approach on content and increase brand’s SOV
· Plan content creation and seeding plan to maximize reach and engagement for all campaigns
· Follow all the set protocols for approvals, documentation and budgeting in accordance with audit guidelines.

KPI’s:

· Execution excellence in digital and social media campaigns
· Campaign Optimization to increase efficiencies of delivery
· Quality of audience and sell throughs
· Managing vendor bills and on time payments to partners

Key Relationships:

· Brand Activation Managers
· Creative & Media Agencies
· NTP & Finance Team
· Other external Agencies

Knowledge, Skills and Abilities :

· Solid understanding of the Digital & Media planning processes including benchmarking Plans, media costs, consumer segmentation, consumer journey and new media trends.
· Should have working knowledge of all digital media and social media tools like Comscore, GA, Double Click, Facebook ad manager, Radian 6, Sysomos, etc.
· Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills

Requisite Education and Experience / Minimum Qualifications:

· Post Graduate/Graduate with a minimum of 4-6 years equivalent professional experience in Digital media. 2-3 years digital agency experience is a plus.
· Perfect candidate will have interest in Sports, an active participant or would have represented school/college in the field on play.