Internship - Marketing & Communication

Job description

The Blue Tulip Awards is a year-round ecosystem-driven program aiming to accelerate innovators, build powerful collaborations, and drive breakthrough innovation. This year-round program will ultimately culminate in the Finals. The Blue Tulip Awards team consists of a Central Team and 8 Theme Teams (divided in three waves). The Central Team Interns are responsible for program management, partnerships, open innovation and client value, event management and marketing & communications. The Theme Interns are responsible for defining the theme strategy and executing the theme specific tasks, such as innovation scouting and guiding the theme's jury process. Together you will work towards one goal: the biggest innovation program of the Netherlands. Within the whole Blue Tulip Awards team, you are given the freedom to pursue a variety of projects.

Your job

As an intern of the Marketing and Communications team, you will be in contact with more than thirty interns that work among the eight themes and central team. You play an active role in determining and executing the marketing and communication strategy with online and offline content throughout this year-round innovation program. Within the marketing and communication team, there is a lot of freedom regarding your role. No day will be the same. Do you like to create mind-blowing content, handle our digital and social media channels, be creative and design, manage content, do internal communications OR do you feel like you can contribute in your own unique way? You are more than welcome to! We are looking for intern(s) (preferably) starting as soon as possible, for a period of 6-7 months and 32-40 hours a week. Are you the perfect candidate?

Roles (can be combined) within the Marketing & Communications team are as follows:

1. Digital & Social Media Content Manager


As Digital & Social Media Manager you are responsible managing the website [and its content] and the social media channels of the Blue Tulip Awards. Within this role you will think about the social media strategy (with help of analytics), monitor channels daily, engage with the audience and publish content. Therefore, you will also oversee the content planning which requires project management skills. You will work with Accenture's social media manager for social and with the external web developer for our website. Basic knowledge about Analytics and working with a CMS is a must.

2. Creative Designer
As a creative designer, you are responsible for all visual content that will be used by the marketing and communication team. You will be the go-to-person for all internal and external visual outings of the Blue Tulip Awards brand. This is a broad role and creativity is a much-needed skill. Knowledge of Photoshop, InDesign and Illustrator is a must. Video editing skills are a plus.

3. Innovation Journalist / Copywriter

As Innovation Journalist, you are involved in creating inspirational, attractive and interesting content around the Blue Tulip Awards and Innovation. This means that you initiate interviews and have the ability to write articles, blogs and engaging emails. Therefore, we are looking for a writing talent with energy, creativity, and self-dependence. Within your role as innovation journalist you will get in touch with the start-ups, entrepreneurs, opinion leaders in diverse industries and media. Basic knowledge about SEO and content marketing is a plus.

4. Project Manager | Including Partnerships and Internal Communication
As a Project Manager, you are responsible for coordinating a diverse set of marketing projects such as: partnership communication, internal communication and leading the content & insights track. For partnerships communication your role involves helping our partners to create more “social” visibility through our Blue Tulip Awards' social channels. You will be actively in contact with partners in receiving, combining and creating partner-content. You'll learn how (Accenture) can benefit from collaboration with partnerships and to find opportunities in every partnership in the field of Marketing Communication. For the internal communication project, you are responsible for developing and elaborating the internal communications strategy: magnify the awareness around the Blue Tulip Awards, enthuse colleagues and stimulate them to engage. For the Content & Insights project, you are the focal point between the central team and the theme teams who help create marketing content. We are looking for someone that likes to work with many different people and is a star in organizing.

5. (Digital) Event Communication manager

As a (digital) event communication manager, you are responsible for creating the event communication strategy. You continuously think of possibilities to transfer event communication, promotion, after-care in the most effective ways towards the target group. Besides, you will help shape the finalists and winner announcement strategy. The role includes also overseeing executing the strategies involving creating rundowns, coordinating the team and be in contact with our external video/photo partners. We are looking for someone who is passionate about (digital) events, likes to think about how to extract content from these events and cannot work without structure.

Your team

The everchanging pace of market developments will only continue to accelerate in the future – and many organizations struggle to challenge new innovative competition within the market. How do different innovations influence the market, what are the results and how can companies adapt themselves to remain relevant in the future?

Accenture Strategy & Consulting is the driving force in helping companies answer such questions. You will advise senior management in their next steps – based on data analysis, experience, expertise and an innovative approach. Together with a diverse team of experts, you will challenge current industry obstacles and find the key solution for clients in their current markets: Surpassing the disruption and consolidating future success for organizations.

Desired profile

Qualifications :

Your background

· 
You are an HBO student (end phase) or WO (end phase of Bachelor or Master) student

· 
You are a team player with excellent communication skills

· 
You are fluent in Dutch and English

· 
You are a hard worker and able to work independently

· 
You have a “can-do” mentality and can think outside the box

Our offer




Accenture is an incredible place to work - and keep learning. By joining us, you'll become part of a global company with a world-class brand and reputation. Besides the work we do for our clients, we're really proud of our vibrant, diverse workplace culture: we believe in openness and honesty, fairness and equality, common sense and realism. We want to get to know the real you and help you explore and grow - whatever it is you're great at. So you will always have lots of learning opportunities (formal and informal) to improve your role-specific skills and expertise.

Besides our high-profile, challenging projects and our nurturing work environment, we offer excellent employee benefits, including:

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Experience within a large international consultancy firm; in which you can build a broad network consisting of Accenture's employees, partners, and clients.

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A work environment with a focus on your personal development, in which you will get a lot of responsibility.

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The opportunity to be part of a young and vivid team of ambitious interns and leads.

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Partial responsibility for the organization of the Blue Tulip Awards program 2021, in which you get to know world's best innovative start-ups and companies.

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Supervision by a team of experienced consultants and the ability to learn about the project approach of Accenture.

· 
The possibility to execute a graduation assignment or thesis, with access to the knowledge and expertise of Accenture.

· 
A fair compensation and a laptop.

Interested?




Are you ready to join Accenture for a career where you can be yourself and do what you love? Apply now and change the world around you.

Questions? Connect with Eline Hylkema, eline.hylkema@accenture.com.